Grand Rapid Journal Profile.

01 — Project details

Our aim was to improve the conversion of the client’s landing page by completely reworking the copy. We couldn't change the design which set strict limitations regarding character count.

02 — Creative process

My philosophy was to address the visitor by describing their pain points and showcasing how the client's service is a great solution for it.

03 — Results

We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.